Posted by Niels Madsen on
Do listing photos matter? When it comes to selling your property the answer is a resounding yes. In the past one of the biggest selling points of any property was its curb appeal, because of that first impression made when a prospective buyer would view a property. Nowadays, that first viewing doesn’t come when the buyer approaches the physical property — it happens when they view a listing online.
We’ve seen this replicated in numerous studies of the property market which show that listings with professional quality listing photos sell faster, and often for higher sums, than those without. With studies showing that professional photography can cause a listing to sell around 50% faster. And as prospective buyers put more and more stock into their online property searches, it’s reasonable to expect this to continue.
Why is this the case? Read on to find out, and to gain a better understanding of just how and why you can use professional-quality listing photos to your advantage.